Edited By
Ethan Chambers
Trading in Kenya has become increasingly popular thanks to the rise of online platforms like Deriv. Whether you’re a newbie dipping your toes into the market or a seasoned trader looking to diversify, understanding how to use the Deriv trading app makes a big difference.
This guide aims to walk you through everything from setting up your Deriv account, exploring its features, to executing trades effectively within Kenya’s regulatory environment. There's no fluff here—just practical tips and solid advice to help you navigate the app confidently.

Why focus on Deriv? Simply put, it’s one of the most accessible and versatile trading platforms available, offering various asset classes like forex, synthetic indices, and CFDs. Plus, it supports local payment methods suited for Kenyan traders, so you won't find yourself stuck with complicated deposits or withdrawals.
Throughout this guide, you'll find step-by-step instructions, examples tailored to the Kenyan market, and security pointers to keep your funds safe. Whether you trade part-time after work or want a deeper understanding before risking your capital, this article aims to set you on the right path.
Remember, trading carries risks; understanding the platform inside out minimizes surprises and helps you make better decisions.
Next up, we’ll dive into the basics of what the Deriv app is and why it suits traders in Kenya particularly well.
Getting a solid grasp of what the Deriv app offers can set you up for smoother trading experiences, especially in Kenya’s fast-growing digital economy. This introduction breaks down the essence of the app, why it’s catching on locally, and what makes it stand out among trading platforms.
Think of Deriv as a gateway to various financial markets, tailored to fit different trading styles and budgets — from beginners testing the waters on a mobile device to seasoned traders diving into complex derivatives. Here, you'll find a mix of practical tools and straightforward options that don’t overwhelm you with jargon.
For example, many Kenyan users appreciate how the app supports local payment methods like M-Pesa, making deposits and withdrawals less of a headache. This practical feature alone can save hours compared to platforms stuck with international-only options.
Understanding the core of Deriv lays a valuable foundation, giving traders in Kenya a clear picture of what they’re stepping into before they begin trading real money.
Deriv is an online trading platform founded to provide access to a variety of markets including forex, commodities, synthetic indices, and more, all in one place. Unlike some other platforms that focus narrowly on one asset type, Deriv aims to be a comprehensive app suited for diverse trading approaches.
Registered under different regulatory bodies, Deriv offers a blend of transparency and security, which many users consider when picking a broker. It’s developed with modern technology that keeps the interface responsive and the trading experience relatively seamless, even for those with basic smartphone setups common in Kenya.
To put it in real-world terms, if you wanted to try your hand at trading the price movements of gold or currency pairs, Deriv lets you do that from your phone or laptop, with clear price charts and timely updates.
Kenyan traders often favor the Deriv app for its accessibility and versatility. It’s not just about what markets you can access, but how the platform adapts to local trading habits and concerns.
Here are a few reasons why Deriv stands out:
Local Payment Options – The app supports funding via popular Kenyan methods like M-Pesa, Airtel Money, and bank transfers, aiding convenience and faster transaction times.
User-Friendly Design – The interface is straightforward without skimping on tools and analytics, making it friendly for those getting started and quick for pros.
Variety of Trading Instruments – From simple binary options to CFDs, you get choices that fit your risk profile and strategy.
Demo Accounts – Before risking real shillings, Kenyan users can practice with a demo account tuned to reflect real market conditions.
With these features, Deriv isn’t just another trading app. It’s a platform that tries to meet users where they are, factoring in local realities and preferences. So, whether you’re relaxing in a Nairobi café or working on the move in Mombasa, Deriv lets you stay connected to your trades without fuss or excessive barriers.
By starting here, you’re setting yourself up for a trading experience that considers your unique needs and the opportunities within Kenya’s financial landscape.
Starting off with the account setup is a crucial step for any trader looking to use the Deriv trading app in Kenya. Without a properly set up account, you can't access the platform’s features or trade effectively. This section walks you through the registration, identity verification, and funding processes — all essentials to get you up and running smoothly.
Setting up your account right from the beginning ensures you avoid hiccups later on, like withdrawal delays or compliance issues. For example, Kenyan traders often face challenges with payment options, so knowing your funding choices beforehand helps prevent stalling your trading plans.
Registering on Deriv is straightforward but has specific steps tailored for Kenyan users. First, you'll need a valid email address and a phone number where you can receive OTPs (One Time Passwords). The app asks for basic personal details — full name, date of birth, and residential address. This info must be accurate because it’s checked later during identity verification.
A little tip: Use your official ID details exactly as they appear. Discrepancies like a misspelled name or outdated address can cause unnecessary delays.
Unlike some platforms where you can skip certain steps, Deriv enforces registration rules aligned with financial regulations, so the process might feel a bit more formal. But it's worth it to keep your account in good standing and protect your funds.
After registration, the next step is verifying your identity. This is a legal requirement not just in Kenya, but globally, to curb fraud and money laundering. Deriv requires you to upload a government-issued ID such as a Kenyan national ID card, passport, or driver’s license.
Alongside your ID, you’ll need to provide proof of address, which could be a utility bill, bank statement, or any official document less than 6 months old showing your name and address.
Here’s why this matters: If you skip or delay this step, you won’t be able to withdraw your earnings. For example, a trader named Paul from Nairobi once delayed submitting his utility bill, leading to a week-long hold on his withdrawal — a stress he could easily have avoided by preparing documents early.
Funding your account on Deriv from Kenya offers several flexible options that suit local preferences and banking realities. You can fund your account using:
M-Pesa: The most popular mobile money service in Kenya, allowing instant deposits and quick processing.
Bank Transfer: For those comfortable with direct bank deposits, though it may take 1-2 business days.
E-wallets: Options like Skrill and Neteller, handy if you prefer not linking your bank account directly.
An important practical note: The minimum deposit amount on Deriv can be as low as $5, making it accessible even for beginners testing the waters. But always double-check the currency exchange rates and transaction fees, especially when using foreign e-wallets.
Always keep a screenshot or receipt of your transaction when funding your account — this can be a lifesaver if there are any issues with your deposit.
Getting your account set up properly might seem like a bit of a grind, but it's the foundation for a hassle-free trading experience in the Deriv app. Once registration, verification, and funding are sorted, the door to trading Kenya’s favorite market instruments swings wide open.
Understanding the core features of the Deriv app is a critical step for Kenyan traders aiming to get the most from their trading experience. This section sheds light on the main aspects of the app that make trading more efficient and informed. By familiarizing yourself with these features, you can better navigate the market and tailor your strategies to your personal preferences.
Deriv offers a variety of trading instruments that cater to different trading styles and market interests. Among the popular options are binary options, multipliers, and contract for difference (CFD) products, each appealing to different risk appetites and goals.
For instance, with binary options, you predict whether the price of an asset like USD/KES will go up or down within a specified time. Multipliers let you amplify your potential profits by applying a factor to your trades, though with increased risk. CFDs allow traders to speculate on price movements without owning the asset — be it forex pairs, commodities like gold or oil, or indices like the NSE 20 in Kenya.
Having diverse instruments means you can experiment to find what suits your trading style best. For example, some Kenyan traders might prefer CFDs on the Nairobi Securities Exchange index for local market exposure, while others might lean toward forex pairs involving the Kenyan shilling.
A user-friendly interface can make or break your trading hustle, especially if you’re juggling trades amid your busy schedule. Deriv’s app is designed to be intuitive, but getting accustomed to its layout can save time and reduce errors.
When you log in, your dashboard presents your balance, open positions, and main trading instruments clearly. The navigation bar at the bottom helps you switch between trading, account settings, and support without hassle.
Here’s a practical tip: Customize your watchlist to monitor your preferred assets at a glance. For example, if you’re mainly trading forex involving USD/KES or GBP/USD, pinning these on your homepage means you don’t waste seconds scrolling through irrelevant options.
Also, use the app’s search function to quickly find rare instruments or markets.
The ability to analyze price movements is what gives traders an edge. Deriv’s built-in charting tools offer a range of indicators and drawing options that help you spot trends, resistance levels, and potential entry or exit points.

You can switch between chart types—like candlestick, line, or area charts—depending on your analysis style. For example, candlestick charts are favoured by many Kenyan traders for visualizing daily price fluctuations.
Technical indicators like Moving Averages, Bollinger Bands, and RSI come built-in, so you don’t have to juggle extra apps. These tools help decipher market sentiment and predict price moves more reliably.
Say you're tracking the coffee commodity prices — by applying a combination of moving averages and RSI, you might notice oversold conditions, signaling a potential buying opportunity before prices rebound.
Having robust analytical tools in-app cuts down reliance on external software and empowers traders to make quicker, informed decisions.
In sum, diving deep into these core features not only boosts your confidence but helps structure your trading activities in a way that matches your goals and risk management preferences. Always take some time to practice and explore these components during low-risk trades or demo mode before committing significant funds.
Knowing the kinds of trades available on the Deriv app is like having a map in unfamiliar territory—it helps you find the best routes to your goals without getting lost. For Kenyan traders, understanding these options means better control over risks and opportunities, making sure they pick the trades that fit their style and budget. Whether you're cautious and prefer shorter bets or you're ready to ride longer waves with more tools, knowing the specifics can boost your confidence and potentially your returns.
Binary options on Deriv are straightforward, almost like a yes-or-no bet on a specific market movement within a set timeframe. If you predict correctly whether the price of, say, the Kenyan shilling relative to the US dollar will go up or down, you win a fixed payoff. If not, you lose the stake. This simplicity appeals to many beginners because you know the potential profit or loss upfront. For example, betting KES 1,000 that gold prices will rise in the next hour might net you a 70% profit if you’re right—or lose the entire amount if you’re wrong.
This option works well for traders who like quick decisions and clear outcomes but also need to watch the clock closely. It's important to understand that while easy to grasp, binary options carry high risks, so it’s wise to start small and treat it as a part of a balanced trading plan.
Multipliers on Deriv let traders boost potential profits by essentially magnifying gains (or losses) based on the asset’s price movement. Imagine you're following Safaricom’s stock and expect it to climb; using a multiplier means you can increase your exposure without putting down the full investment upfront. For instance, with a 10x multiplier, a 1% upward price move could translate into a 10% gain on your invested amount.
However, because multipliers also magnify losses, this trading style demands good market sense and careful risk management. This option suits traders who want to play the market with less capital but are comfortable with greater volatility. Kenyan traders can benefit by applying local market insights or timing major announcements to their multiplier trades.
Contracts for Difference (CFDs) are a bit more flexible than binary options and multipliers. With CFDs, you're speculating on the price movement of an asset without owning it. They allow both long (buy) or short (sell) positions depending on your market outlook.
For example, if you're thinking that the Nairobi Securities Exchange index will fall due to local economic news, you can open a short CFD position to profit from that decline. CFDs also allow the use of leverage, which can increase buying power but also the risk of significant losses.
This option is perfect for traders who want to engage deeper with market trends and use various strategies, including hedging, to protect existing investments. It requires more understanding of market mechanics and a watchful eye on changing conditions.
Being clear on these different options helps you not just to trade, but to trade smart. Pick the right tool for your goals, and always keep risk in sight.
By breaking down and understanding these trading types on Deriv, Kenyan traders can confidently navigate the app, using their preferred approach to maximize their trading experience while managing risk effectively.
Understanding how to trade effectively on Deriv can make a noticeable difference in your results, especially for Kenyan users navigating local market dynamics. Trading without a clear strategy is like setting sail without a map—you might reach shore, but chances are you'll hit some rough waters along the way. Tailoring your approach to include solid techniques can help preserve your capital and increase your chances of success.
Kenyan traders often face unique challenges such as currency fluctuations, market volatility, and various economic events linked to global and local factors. Integrating strategies that address risk, trend analysis, and practice runs with demo accounts gives you an edge. Let's break down three key aspects you should focus on to trade smarter, not harder.
Risk management is the backbone of sustainable trading. Before diving into any trade, think of managing your losses like putting on a seatbelt—it won’t prevent every accident but will minimize damage. One simple but effective method is to never risk more than 1-2% of your trading capital on a single trade. For example, if you have KES 50,000 in your account, your loss limit per trade should be around KES 500 to KES 1,000.
Stop-loss orders are your friends here—set them to automatically sell off a position when it hits a certain loss level. This automatic safeguard can protect you from holding on to a losing trade out of hope or stubbornness. Diversifying across different trading instruments on Deriv rather than putting all funds into one asset type can also reduce risk exposure.
Keeping an eye on market trends helps you make informed decisions rather than guessing blindly. For example, if the Kenyan shilling shows strength against the US dollar due to positive economic reports, binary options on forex pairs involving KES might be more promising.
Technical analysis tools like moving averages and RSI (Relative Strength Index), available on the Deriv app, help spot entry and exit points. Suppose you notice a consistent upward trend on the commodities chart; you might consider a multiplier trade to amplify potential profits.
Remember, markets don’t move in isolation. News of drought in East Africa impacting agricultural exports or changes in local interest rates can sway local and international assets. By studying both charts and current events, you can anticipate shifts rather than react late.
Let’s be honest—jumping straight into live trading without practice is a rookie move. The Deriv app’s demo account feature allows Kenyan users to trade real-time market conditions using virtual money. This is your sandbox, where you can test strategies, understand order executions, and become comfortable with the app’s interface without risking a shilling.
For example, try placing trades on both binary options and CFDs to see which suits your style. Experiment with different risk sizes, stop-loss levels, and timing. Over time, this hands-on practice builds confidence and sharpens your decision-making.
Successful trading isn’t about hitting jackpot trades; it’s about consistency, discipline, and learning from experience. Using risk management, trend analysis, and demo practice, you can reduce guesswork and improve your chances of making sound bets on Deriv.
In summary, Kenyan traders should adopt a clear plan: protect your capital through smart risk limits, keep an eye on both charts and news for trends, and use demo accounts to polish your skills—all of which equip you to trade Deriv with more confidence and fewer surprises.
When it comes to trading, especially on digital platforms like Deriv, security isn’t just a checkbox—it’s the backbone of your entire trading experience. Protecting your investments means safeguarding your personal data, funds, and trading activity from threats that can arise online every day. In Kenya, where digital finance is growing fast, traders need to be extra cautious. Without sound security, even the best trading strategies could be wiped out in seconds by hacking or fraud. Thus, understanding how Deriv handles security, alongside practicing good habits yourself, is essential to avoid costly mistakes.
Deriv takes several steps to keep your data locked down tight. For starters, it uses SSL encryption—the same technology banks use—which scrambles your information so outsiders can’t make sense of it. This means when you input your bank details or personal info, it slips through a secure tunnel, safe from eavesdroppers attempting to steal it.
Beyond encryption, Deriv applies two-factor authentication (2FA). Think of it like adding a deadbolt to your front door in addition to a key lock. Even if someone guesses your password, they’ll need a second piece of proof, usually a time-sensitive code sent to your phone, to get in.
They also keep tabs on unusual activity. For example, if a login suddenly happens from Nairobi and moments later there’s an attempt from Mombasa, their system might flag that as suspicious and temporarily lock the account, prompting you to verify your identity.
All things considered, Deriv's approach is about layers—encrypt, authenticate, monitor—so users have multiple barriers between their data and potential attackers.
Even with strong platform security, the weakest point often comes down to the user. Here are smart habits every trader in Kenya should adopt:
Use strong, unique passwords: Avoid birthdays or obvious phrases. Tools like password managers can help create and remember complex passwords.
Enable Two-Factor Authentication: Don’t leave this optional setting untouched; 2FA adds a vital security layer.
Beware of phishing attempts: Never click links or attachments from suspicious emails claiming to be Deriv support. Always verify by contacting through official channels.
Regularly update your app and device: Software updates patch security holes, so postponing them can leave you exposed.
Log out after trading sessions: Especially on shared or public devices, this lowers the risk someone else accesses your account.
A Kenyan trader once shared a story about ignoring a suspicious email that purported to be from Deriv. They clicked a bad link and ended up with someone draining funds from their account. This type of risk highlights why vigilance is more than a suggestion—it's a must.
By combining what Deriv provides with your own careful habits, you minimize risks that commonly hit traders who aren’t paying close attention. Protect your data; protect your money. Simple as that.
Navigating the regulatory landscape is a vital part of any trading activity, especially when it involves platforms like Deriv. In Kenya, understanding the legal framework and compliance requirements can save you a lot of headaches down the road. This section lays out what traders need to know about the local regulatory setup and how it intersects with Deriv’s operations.
Deriv operates under licenses granted by several international regulatory bodies, which serve as a baseline for its credibility. However, in Kenya, derivatives trading isn't explicitly regulated by the Capital Markets Authority (CMA), which does raise questions about direct oversight. Despite that, Deriv's respect for global compliance standards provides a layer of trustworthiness. For example, their adherence to anti-money laundering (AML) policies and know-your-customer (KYC) protocols aligns well with Kenyan financial regulations.
More concretely, Deriv is licensed by entities such as the Malta Financial Services Authority (MFSA) and the Vanuatu Financial Services Commission (VFSC), which oversee responsible trading practices. While these aren't Kenyan bodies, such international licensing reassures you that Deriv maintains a certain level of operational integrity. Still, it’s important for Kenyan traders to remember this distinction and proceed with due diligence.
Kenyan investors must be cautious and well-informed about the regulatory gaps that exist around CFD and binary options trading locally. Since the CMA does not currently supervise platforms like Deriv, it means there isn’t a local safety net if disputes arise. This makes it all the more crucial to protect yourself through strong password use, understanding the terms and conditions fully, and avoiding overtrading based on hype.
Additionally, traders should note that any profits made from trading through Deriv are subject to Kenyan taxation laws. Keeping accurate records and consulting with a tax professional ensures you stay compliant with tax reporting requirements—something frequently overlooked by casual traders.
It’s also wise to steer clear of unregulated brokers who promise outrageous returns with little transparency. Deriv’s transparent fee structures and customer service options give you peace of mind in a market cluttered with scams.
Remember, trading without proper oversight carries inherent risks. Knowledge of regulatory frameworks, whether local or international, is your first defense.
By keeping these points in mind, Kenyan traders can better navigate the trading environment, making smarter, safer choices when using the Deriv platform.
Getting the hang of the Deriv trading app is more than just knowing where everything is; it’s about tapping into all the nuts and bolts it offers to sharpen your trading game. For Kenyan traders navigating volatile markets, making the most of the app’s tools can save time, reduce risks, and improve decision-making. Let’s jump into some straightforward ways to boost your trading success.
The Deriv app is packed with features tailored to help you trade smarter. First off, don’t sleep on the demo account — it's a sandbox to test strategies without risking a shilling. For example, if you’re trying out multipliers trading for the first time, the demo lets you see how your moves play out in real market conditions without losses.
Use the customizable charting tools to their full extent. Say you prefer candlestick patterns to identify potential entry points; the app’s indicators like RSI or Bollinger Bands can confirm your hunch before you open a position. Setting price alerts can be a game changer, too. Imagine you’re tracking USD/KES fluctuations overnight; alerts will notify you immediately when your target price hits, so you don’t miss out while sleeping or busy with other tasks.
Another handy trick: integrate your preferred payment methods within the app for swift deposits and withdrawals. For Kenyan users, mobile money options like M-Pesa are especially convenient. This reduces downtime and lets you react to market changes promptly.
Staying informed about global and local economic events is the bread and butter of savvy trading. The Deriv app doesn’t offer direct news feeds, so coupling it with sources like The Business Daily Kenya or Bloomberg is a good move. Set a daily routine to skim through headlines affecting currencies, commodities, or indices you’re trading.
For instance, imagine the Kenyan Central Bank announces a change in interest rates; the Kenyan shilling might shift quickly against the US dollar. Being ahead of such news helps you adjust your positions or plan new trades accordingly.
Many traders set reminders to check economic calendars during key releases, such as US Non-Farm Payrolls or ECB rate decisions, as these often create ripple effects across markets. This approach prevents blind spots that could otherwise lead to avoidable losses.
Even the best apps hit a snag now and then, which is why knowing how to get help quickly matters. Deriv provides multiple support channels—live chat, email, and a comprehensive FAQ section.
When reaching out, be clear and concise about your issue. For example, instead of saying "App not working," specify "Unable to place trades on the multipliers interface after latest update." This speeds up troubleshooting.
It’s also wise to keep a record of your support conversations. Kenyan traders have shared that follow-ups referencing previous tickets get resolved faster. In busy trading seasons, don’t hesitate to use live chat for urgent matters rather than waiting on email replies.
Pro Tip: Bookmark the Deriv app’s help center and local regulatory guidance to ensure you’re always aware of changes that might affect your account or trading conditions.
Putting these tips into practice will make trading on Deriv not just easier but more aligned with your financial goals. Remember, consistent effort in learning and adapting is your best asset in the market.
No matter how slick the Deriv app is, every trader in Kenya will face some bumps on the road. Recognizing common challenges and having a game plan to tackle them is key to avoiding frustration and improving your overall trading experience. From unexpected glitches in the app to emotional rollercoasters, it pays to know what might throw you off and how to stay on track.
Understanding these pitfalls early on not only saves time but also builds confidence, especially if you’re fresh on the scene or trying to up your game. Whether you’re juggling slow internet or feeling the heat after a losing streak, practical solutions can keep your trading journey steady.
Technical hiccups can be a real pain, especially when markets don’t wait for anyone. Sometimes the Deriv app might freeze, crash, or fail to update your trades immediately — all of which can lead to missed opportunities or costly errors.
Here are some effective ways to get around these issues:
Stay Updated: Make sure your app version is always the latest. Updates often patch bugs and improve stability.
Check Your Connection: Kenyan internet can be patchy at times, so test your connection with other apps. Switching between mobile data and Wi-Fi might help clear hiccups.
Clear Cache Regularly: The app can get bogged down with leftover data. Clearing the cache from your phone settings can speed things up.
Restart Smart: A simple restart of the app or your device often solves temporary glitches.
Use Demo Trading: When testing new features or strategies, use the demo account to avoid risking real money during potential app instability.
If problems persist, Deriv’s customer support is there as your safety net. Familiarize yourself with how to contact them quickly — a prompt chat can save you from bigger troubles.
Trading isn’t just numbers and charts, it’s also a test of nerves. Emotional ups and downs can cloud judgment, leading to rash decisions that hurt your wallet.
Here’s how to keep your cool:
Set Realistic Goals: Don’t expect to strike gold every tick. Aim for manageable wins and understand losses are part of the process.
Stick to Your Plan: Develop a strategy beforehand and resist the urge to deviate when emotions spike.
Use Stop-Loss Orders: Automatically cut losses when trades don’t go your way. It takes the guesswork and emotional turbulence out of the decision.
Take Breaks: If frustration or excitement is mounting, step away for a bit. A clear head makes better calls.
Journal Your Trades: Keeping notes on your wins, losses, and feelings helps identify emotional patterns that sabotage success.
Remember, even the most experienced traders encounter emotional waves. The goal isn’t to eliminate emotions but to manage them effectively.
By handling technical snafus swiftly and tuning into your emotional state, you’ll find yourself better equipped to navigate Deriv’s trading environment — making smarter trades and gaining steadier returns over time.
Wrapping up, understanding how to make the most of the Deriv trading app is a vital part of a trader's toolkit here in Kenya. Whether you’re a beginner or a seasoned pro, knowing the platform’s features and its local regulations can seriously boost your trading game. This section pulls together the essentials and offers practical next steps.
First off, we covered setting up your Deriv account step-by-step, including registration and identity verification, which ensures your trading experience remains safe and compliant with Kenyan rules. Funding options tailored for Kenyan users make it easier to get started quickly.
Next, we explored the core features of the app. From binary options to multiplier trades and CFDs, each offers unique opportunities and risks — it’s important to pick what fits your style. The app’s charting tools and easy navigation simplify spotting market trends.
Security was a big focus, too; Deriv’s safeguards and best account safety practices help protect your investments. Remember, keeping your login info private and enabling two-factor authentication go a long way.
Regulatory context explained why it’s essential to trade on licensed platforms like Deriv to avoid potential pitfalls. Plus, tips for maximizing the platform’s features, staying updated with market news, and using customer support effectively ensure your trading experience stays smooth.
If you’re ready to dive in, start small with the demo account. It’s a no-risk way to test strategies and understand how different trades work before putting real money on the line.
Once comfortable, fund your account via convenient Kenyan payment methods like M-Pesa or Airtel Money. Set clear personal trading goals and stick to a risk management plan to avoid common traps like chasing losses.
Stay informed by following reliable financial news sources covering both global markets and local economic developments. This will help you time your trades better and react to market shifts promptly.
Finally, don’t hesitate to reach out to Deriv’s customer support for help whenever you hit a snag—whether it’s a technical glitch or just clarifying trade conditions.
Taking your time to understand the app and trading environment pays dividends in the long run. Smart, informed trading is the best way to build confidence and potentially grow your investments on Deriv in Kenya.
In essence, this guide isn’t just about pointing out the buttons on an app — it’s about helping you build a solid foundation for trading that fits your goals and the specific dynamics of the Kenyan market.